Five tricks to minimize non-revenue generating time

July 20, 2012
5 minutes read

This post is by guest blogger Nikoleta Vlamis.

Small business owners often lack the support staff of their counterparts in medium and large-sized firms – as a result, much of the back-end administration falls to them. Wave’s Small Business Report found that almost half of the small business owners surveyed performed non-revenue generating administrative tasks such as accounting and bookkeeping outside standard business hours.

Here are five tricks that small business owners can adopt to minimize the number of hours they spend on non-revenue generating tasks:

1. See yourself as a CEO

Although entrepreneurs know they own their business on one level, thinking, acting and making choices like a CEO often requires a shift in mindset, especially if you have spent your career working for other people. How you see yourself will have a direct impact on what you focus on, how you make choices, and where you spend time. Authorize yourself to think and act like a CEO and your choices will be different.

2. Pick up the phone

Somewhere along the line the phone became old technology; what was forgotten is that the phone is a medium for live conversation. Text and email work beautifully for lots of reasons, yet they can also create churn: back and forth emails, multiple texts to clarify, misunderstandings, miscommunications and even hurt.

Actively engage with a phone call in areas such as business development, relationship building and following up. Live conversation allows for quick clarification, direct questioning and unexpected idea exchange; thus using the phone not only minimizes non-revenue generating time, it can also be lucrative.

3. Ask for templates or standard documents from clients

In the business of consulting, have a standard contract that captures your requirements and must-haves. As for specific contract writing, use the standard documents of the firm to minimize time in this administrative activity. This will streamline any RFP process that you participate in.

4. Designate a back-end time slot in your week

Identify the optimal time for you to work with partners such as your IT support person, accountant, book-keeper, or virtual executive assistant. Be flexible, as the same day may not work each week; however, the work will need to happen systematically to be effective. Once you designate this day, you will be better prepared to decide what to outsource and what services you can consolidate.

5. Leverage technology and tools

Yes, technology matters for small business; it is also affordable. There are many tools to leverage – some tried and true and some evolving – including MS Office tools (macros, etc.), systems tools (accounting, sales, invoicing), virtual collaboration tools (Team Viewer), web based/cloud data storage (Dropbox, etc.), project collaboration tools (BaseCamp, etc.) and virtual meeting software (WebEx, Skype, etc.).

These tools allow you to decrease driving time, increase the value of collaboration with others, and expedite time with suppliers. As with all technology, once in the flow, unexpected benefits are realized.

Nikoleta Vlamis photo

Nikoleta Vlamis combines passion for growth, extensive private sector experience and a proven commitment to human development to guide and support executives, entrepreneurs and individuals as they become leaders in their own lives. A graduate of Columbia University’s Executive Coaching program, Nikoleta is currently working with the Harvard Institute of Coaching Professional Association (ICPA) to publish her thesis, The Value of the Inner Work of an Executive Coach.

Nikoleta & Associates

By Ash Christopher

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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