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Built for small business

Wave is an award-winning financial management software company providing one-stop money management for freelancers, self-employed entrepreneurs, consultants, and contractors. Wave provides easy-to-use tools that empower small business owners to simplify their finances while giving them more confidence to run their businesses.

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Executive Team

Zahir Khoja

Chief Executive Officer

Zahir is our Chief Executive Officer. He comes to Wave with decades of executive experience, most recently as General Manager for Afterpay North America, and previously as Executive Vice President at Mastercard. He joined Mastercard in 2012 as Chief Executive Officer for Mobile Payment Solutions (MPS) where he was responsible for deploying mobile solutions in Brazil, Argentina, Egypt, Indonesia, Philippines, India and Turkey.

Zahir has always had a passion for small business and enabling financial access for all. This led him to a four-year stint as President and CEO of M-Paisa Afghanistan, bringing banking and financial education to underserved communities.

Speaking of passion, Zahir’s mad love for Canada’s own Vancouver Canucks follows him everywhere (including into his pocket⁠—check out his phone case if you get the chance!). These days he calls California home, and lives there with his wife and two daughters.

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Ashira Gobrin

Chief People Officer

Ashira is the Chief People Officer. She’s spent the last 24 years as a thought leader and expert, building high-performance teams in fast-growing tech companies. Previous roles include leading global operations at Vision Critical, Delvinia, and Grey Worldwide, where Ashira combined hands-on operational experience with her ability to turn great potential into measurable results.

Beyond work, Ashira is a life-long painter and education advocate. She’s served on the boards of private Jewish schools, and acts as an Advisor to the Lola Stein Institute for teacher education. She was also a director on the Board of the Canadian Jewish News. She’s a proud mother of three, and a certified graphologist (handwriting analyst), which blends the science of psychology with the art of understanding human behaviour.

Paul Marshall

Chief Operating Officer

Paul is the Chief Operating Officer and is responsible for driving operational outcomes and revenue for Wave. He has previously held several senior operational and financial leadership roles in the tech industry, including CFO and SVP Operations roles at Influitive. He was also the CEO at Ivara, where he led its successful acquisition.

At home, Paul is joined by five kids, two dogs, a cat, and his amazing wife who may or may not refer to him as her sixth child. To escape the bustle of everyday life, Paul enjoys the challenge and quiet time of a game of golf. He’s an avid reader, and looks to help others in any way he can find.

Les Whiting

Chief Financial Services Officer

Les is Wave’s Chief Financial Services Officer, and also leads the financial strategy for Wave's parent company, H&R Block. He’s one of the leading payments industry experts in North America, with more than 25 years of technology, banking, and financial services experience. His background spans from First Data to TD Bank to fintech startups. Les created Wave's financial services strategy, and guides its financial, risk, and fraud detection platforms.

Outside of Wave, Les has a need for speed that started early, but his affinity for wheels doesn’t keep him land-bound. He loves being on and around water. And fish beware: he’s Wave’s resident West Coast salmon slayer.

Tam Khuu

Chief Financial Officer

Tam is the Chief Financial Officer, responsible for accounting/finance, taxes, and compliance at Wave. She's led the company through its successful acquisition by H&R Block, a financing round, several corporate reorganizations, and multiple ERP and payroll system changes. Prior to joining Wave, Tam served as the CFO of FinanceIt, a fintech company in the marketplace lending space, where she was integral to the launch of their U.S. lending business, acquisition of a substantial lending portfolio from a major bank, and more.

Tam has a passion for travel and has visited Antarctica, Patagonia, and the Maldives. She’s a proud supporter of animal rights and rescues, and LGBTQ+ causes. You'll often find her doing hot yoga, playing badminton, scaling a rock wall, or hanging with her teacup Yorkie.

Geoff Vona

Chief Technology Officer

Geoff is the Chief Technology Officer. He's been a professional software developer and leader for over 35 years. Geoff's passion is using technology to solve problems for people. He believes that at its heart, software development is a human endeavour that requires empathy and best-of-breed collaboration. He has held leadership positions at Sitraka Software, Quest Software, Dell, and most recently Amazon, working in technologies ranging from embedded C, cross-platform C++ UI frameworks, front-end Java, back-end Java, and Python.

Outside of work, Geoff is an avid cyclist who puts thousands of kilometers on a poor, overburdened, hybrid bike each year. He loves kayaking, hiking, and is almost always the worst hockey player on any team he joins.

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For further company information or media inquiries please contact our communications team at media@waveapps.com.