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Content marketing is gaining popularity as a cost-effective way to grow your customer base. Here are five of the best, low-cost, easy-to-use tools to make it easier.

Ever wondered what it’s like to build a brand from scratch? Wave’s Creative Director, Grace Marquez, pulls back the curtain on our rebrand to share the story of what it took to bring our new look and feel to life.

We’re excited to announce that we’ve rebranded Wave! Our new look and feel brings to life our evolution from accounting software to a full-service financial services platform, and our focus on supporting brave entrepreneurs.

If owning a business is your dream but you haven’t found your big idea yet, the first step is to find inspiration through the entrepreneur community. Learn how to move from the abstract (“Hey, wouldn’t it be cool to run a business?”) to reality (“I know what it takes to launch a successful business.”).

Despite trends away from formal business planning, having one helps you get financing and makes your business more viable. This article covers how to write a business plan, with free templates to get you started.

When it comes to finding the right small business idea, there are a few factors to consider. This article covers different approaches to finding business ideas, and how to tell if yours is an idea that’s worth pursuing.

Culture is more than a ping pong table and a beer fridge. Build a culture carefully and consistently, and great things follow.

Ready to move beyond blogging and take your content marketing to the next level? Learn how to create different types of content and repurpose it across channels to boost brand engagement and grow your customer base.

If you’re dreaming of owning a business but not confident in your leadership skills, it helps to hear some inspiring advice from the people who’ve already taken that leap. Learn from the wise words of 10 inspiring female leaders.

Having a website for your business is non-negotiable, but it doesn’t have to be a huge expense when you’re just starting out. Here are some simple tips to help you create a professional website on a budget.

Content marketing for your small business is so much more than running a blog. We wrote this guide to help you understand how to generate real growth and revenue through content marketing.

If you want to learn how to do market research for your small business this is your guide. We’ll walk you through the questions you need to answer through market research and how to take the first step in your market research.

Digging into social media marketing for your small business for the first time can be overwhelming. We wrote this guide to help you focus on what you really need to know to build a successful social media strategy.

Creating your first Google AdWords campaign can be intimidating. We built this step-by-step guide with real-world examples to help even a beginner build and manage a successful campaign from keyword research to campaign optimization.

Building a business is a bit like brewing the perfect cup of coffee. When you pick the cherry, roast the beans, and brew it to your exact taste, it’s pure perfection. Follow Las Fincas owner Armando Gonzalez through his journey to becoming a successful coffee entrepreneur, starting with a passion dating back generations.

Did you know you can add a business number to your personal mobile phone in seconds just by downloading an app? Learn the benefits of separating your business and personal communications in this article.

One of the perks of being your own boss is you have the flexibility to choose where you work. That being said, working from home isn’t always effective. In this article we cover other places you can work and why they’ll help you be more successful.

Looking for a simplified way to get you, your contractor and client on the same page? Here’s a guide to building a comprehensive brief that will set your contractor up for success.

Today’s consumers connect best with brands that have integrity. But that doesn’t mean a company can’t also be wildly successful. Here are four stories of businesses doing well by doing good.

Olena and Erin had no idea that when they started their business, General Store, it would turn into a staple in their Winnipeg community. Building their brand didn’t come easy, but two years later, these entrepreneurs wake up everyday excited to go to work.

Hiring your first employee or contractor is a big milestone—you’re busy and successful enough to need help! Here’s a guide to building a seamless onboarding process that will set your new hire up for success.

The name you choose for your small business can have a big impact on its success. This article covers some practical tips to help you choose a name that will make your business stand out and leave a great impression on your customers.

It’s hard to know what to do when a customer files a chargeback after you’ve made a sale. In this post we go through six common reasons for chargebacks, how to prevent them from happening, and how to handle it if they do.

Running a business is never a 9-5 gig—and neither is being a parent. This Mother’s Day, we’re celebrating some amazing “mompreneurs” who are killing it in business, and at home.

Pay invoices right in Outlook. Today Wave and Microsoft announced a new way to pay invoices, without ever leaving your inbox.

American businesses can now enjoy a 30-day free trial of Payroll by Wave, including painless setup, on-time employee payments, direct deposit, and simplified payroll taxes.

So you think you’ve got a great idea for a business, but how can you be sure it’s truly the next big thing? This blog post will walk you through one of the most important steps you can take before you launch a new business—validating your idea.

Market research is the key to knowing your customer better, so you can be more strategic when it comes to marketing and product development. But how do you actually do it? This comprehensive guide covers everything you need to know to get started.

Influencer marketing is a great option to consider for your small business marketing strategy. Check out this step-by-step guide to getting started with influencers.

When you’re a busy entrepreneur, getting sick means lost productivity and income. We’ve got five tips to help you stay healthy and prevent illness, stress and burnout while you’re rocking the business world.