E-commerce invoice template

As an e-commerce retailer, you need an invoice that will quickly confirm a transaction – you don’t have time to design and create a separate invoice for every customer! That’s where Wave comes in! We have a great selection of clear and elegant invoice templates designed especially for e-commerce businesses. Available in Word, Excel, PDF, Google Docs, and Google Sheets, these easy-to-use templates will help you bill your clients with ease so you receive payment right away.

Invoice template preview

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Choose the best invoice template for your e-commerce business


No matter what e-commerce business you are in – from online shopping, to flower delivery, or special event ticket sales – this free invoice template is for you. It’s fully customizable, so just add or subtract lines to include all the details you need.

Online shopping

You have an outstanding selection of merchandise, fast, reliable delivery, and a great return policy – no need to be good at invoicing too. This invoice template is the solution you need for your online store.


Download, customize, and send this invoice to all your business-to-business customers who value the convenience of buying your goods or services online. It can be modified for any quantity, delivery period, or special requirements.


Don’t waste your time on invoicing. Focus your energy on providing great customer service for your subscription-based e-commerce business. This free template makes the right impact by helping you get paid promptly and properly.

Online gift certificates

If you sell online gift certificates for your brick-and-mortar store, this free and easy-to-use template will make invoicing a breeze. Make it fast and easy for customers to think of your store first when deciding on gifts.

Alternatives to using e-commerce invoice templates

Make your e-commerce business a success by finding out more about what Wave can offer you. Save time and take administrative work off your hands by trying our free automated invoicing and powerful accounting.

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Why e-commerce businesses should send professional invoices

Illustration of invoice being sent

More and more people are buying goods and services online, and they are demanding a smooth and efficient payment process. Make sure your e-commerce invoices have all the information customers need to understand exactly what they are paying for, as well as all the details to ensure your business receives the accurate payment.

Your invoices should also look as polished and sophisticated as your great e-commerce site. You offer amazing products and services with the convenience of online ordering – make sure your invoices reflect your savvy expertise.

How to fill out your e-commerce invoice

Once you've downloaded your free invoice template, you'll need to customize it to fit your specific business. Here are the 10 key things to include on your invoice:

  1. Title and Description: Name the project and briefly describe what type of work your client is being invoiced for.
  2. Company Details: Add your company name, address, phone number, and logo to the top-right corner.
  3. Customer Details: Under "Bill To", add your customer's name, address, and contact information.
  4. Invoice Number: Include a unique invoice number to help you track down this invoice in the future. You can format this based on sequence and customer. For example, if you're sending your very first customer their first invoice,  the invoice number could be 001-001.
  5. Dates: Include the date when your invoice has been issued and the date when payment is due.
  6. Line Item: Add individual line items for each unique good or service you provided. For each line item, include a brief description, quantity, individual unit price, and total price.
  7. Subtotal: Add up the subtotal of your goods or services, before tax has been applied.
  8. Tax: Indicate the tax rate applied to the subtotal. This is legally required to provide on invoices, and your rate may differ depending on where you run your business.
  9. Total: Outline the total amount due from the customer, after tax.
  10. Notes: Include any additional info your customer should know, including terms of service and payment terms (for example, payments are due 30 days after the invoice has been issued).

What should be included on an invoice for your e-commerce business?

Make your invoices as professional and effective as the online shopping services you provide by following these steps!

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  • Look through the variety of specialized e-commerce templates we offer in several elegant designs and colors
  • Download the template you like in your preferred format – Word, Excel, PDF, Google Docs, or Google Sheets. It’s fast and it’s free!
  • Add in your business name, phone number, email address, and other contact information
  • Apply your logo, website address, and any other graphics you want
  • Insert your client’s name and up-to-date contact information
  • Generate a unique invoice number and add it on
  • Insert the invoice date and the payment due date
  • List all the products and/or services the customer has ordered, along with descriptions and the cost for each
  • Add any extra charges, such as for delivery. You can customize the format by adding or subtracting lines to meet you specific e-commerce invoicing needs
  • If you are including a special discount, add a line explaining the reason for the discount so your client knows you are giving them extra value
  • Calculate the total price of the goods and services, including applicable tax, and enter the total at the bottom
  • Include payment terms, such as the electronic payment methods you accept
  • Add a personal line at the end to thank your customer for their business and to say you hope they will return to your e-commerce site again soon
  • Save a copy – and send the invoice

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When is the right time to send an invoice to your e-commerce customers?

Most e-commerce purchases are paid for at the time of ordering. If you offer a service, you might want to charge for a portion at the time of ordering, and the remainder after you have provided the full service.

Whatever payment time period you choose, make sure it’s clearly noted on each invoice, and clarify what portion of the final ‘cost’ has been paid to date.

Illustration of hourglass timer

Invoicing tips for e-commerce businesses

Add a little promotion

While your invoice needs to clear and well organized, there is also room to promote your e-commerce business. Add a line in about a related product or service with a link to it on your e-commerce site, or include a link to your e-newsletters or blogs. You could also include a coupon code for a discount on their next online purchase.

Keep a numbered record

Know how much money you have coming in to your e-commerce business with a numbered invoicing system. You might also want to use a job code for repeat or regular business-to-business customers to keep all their invoices together.

Accept a variety of payment methods

Your business runs on e-commerce technology, so make sure you accept the most up-to-date electronic payment technologies, such as e-Transfers, Interact, credit cards, and PayPal. Make it easy for customers to buy your goods and services by making it easy for them to pay right away!

Keep in touch with your customers

Ask if you can periodically email a customer with exciting updates on your products or services. It will let them know you want them to become long-term customers, and you don’t want them to miss out on anything new you will be offering.

Free Invoice Template vs. Wave Invoicing Software

Free Invoice Template
Send unlimited invoices and see when clients open them
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Invoice anytime & accept payments online
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Send automated late payment reminders
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Know customers automatically get a receipt when they pay
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Track sales and sales tax for accounting
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Add business partners or accountants as collaborators
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Connect your bank account easily
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Access accountant-approved reporting for year-end
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