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Why e-commerce businesses should send professional invoices
More and more people are buying goods and services online, and they are demanding a smooth and efficient payment process. Make sure your e-commerce invoices have all the information customers need to understand exactly what they are paying for, as well as all the details to ensure your business receives the accurate payment.
Your invoices should also look as polished and sophisticated as your great e-commerce site. You offer amazing products and services with the convenience of online ordering – make sure your invoices reflect your savvy expertise.
- Look through the variety of specialized e-commerce templates we offer in several elegant designs and colors
- Download the template you like in your preferred format – Word, Excel, PDF, Google Docs, or Google Sheets. It’s fast and it’s free!
- Add in your business name, phone number, email address, and other contact information
- Apply your logo, website address, and any other graphics you want
- Insert your client’s name and up-to-date contact information
- Generate a unique invoice number and add it on
- Insert the invoice date and the payment due date
- List all the products and/or services the customer has ordered, along with descriptions and the cost for each
- Add any extra charges, such as for delivery. You can customize the format by adding or subtracting lines to meet you specific e-commerce invoicing needs
- If you are including a special discount, add a line explaining the reason for the discount so your client knows you are giving them extra value
- Calculate the total price of the goods and services, including applicable tax, and enter the total at the bottom
- Include payment terms, such as the electronic payment methods you accept
- Add a personal line at the end to thank your customer for their business and to say you hope they will return to your e-commerce site again soon
- Save a copy – and send the invoice
When is the right time to send an invoice to your e-commerce customers?
Most e-commerce purchases are paid for at the time of ordering. If you offer a service, you might want to charge for a portion at the time of ordering, and the remainder after you have provided the full service.
Whatever payment time period you choose, make sure it’s clearly noted on each invoice, and clarify what portion of the final ‘cost’ has been paid to date.
Invoicing tips for e-commerce businesses
Add a little promotion
While your invoice needs to clear and well organized, there is also room to promote your e-commerce business. Add a line in about a related product or service with a link to it on your e-commerce site, or include a link to your e-newsletters or blogs. You could also include a coupon code for a discount on their next online purchase.
Keep a numbered record
Know how much money you have coming in to your e-commerce business with a numbered invoicing system. You might also want to use a job code for repeat or regular business-to-business customers to keep all their invoices together.
Accept a variety of payment methods
Your business runs on e-commerce technology, so make sure you accept the most up-to-date electronic payment technologies, such as e-Transfers, Interact, credit cards, and PayPal. Make it easy for customers to buy your goods and services by making it easy for them to pay right away!
Keep in touch with your customers
Ask if you can periodically email a customer with exciting updates on your products or services. It will let them know you want them to become long-term customers, and you don’t want them to miss out on anything new you will be offering.