The ultimate small business autumn reading (and listening!) guide

October 12, 2018
5 minutes read

Summer is officially over, and we’re hoping that in between pool parties and picnics in the park you had a chance to get through some (or all!) of the books and podcasts we recommended a few months ago. While you contemplate whether it’s too early to start decorating for Halloween (no judgement), we thought we’d share our newest reading and listening lists for the fall.


The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg & John David Mann

This is a story that reminds us that there is a profound truth in the old proverb “give and you shall receive.” A heartwarming and inspiring tale, it will teach you how to create a life of joy and prosperity by recognizing that putting others’ interests first will ultimately lead you to unexpected returns through the power of giving.

The Compound Effect: Jumpstart Your Income, Your Life, Your Success, by Darren Hardy

This book contains the essence of what every super-achiever needs to know, practice, and master to obtain extraordinary success, by revealing the core principles that drive it. Hardy helps you get rid of your bad habits and introduces some key principles required to pick up good ones.

Reset: My Fight for Inclusion and Lasting Change, by Ellen Pao

Ellen K. Pao sued a powerhouse Silicon Valley venture capital firm in 2015, in turn calling out workplace discrimination and retaliation against women and other underrepresented groups. This is the story of how her suit—which she unfortunately lost—exposed the toxic culture in the tech world, revolutionizing the conversation in tech offices, the media, and around the world.

Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success, by Brad Stulberg and Steve Magness

This book combines inspiring stories of top performers (ranging from athletes to intellectuals to artists) with the latest scientific insights into the cognitive and neurochemical factors that drive performance. Some of the tips you’ll learn to increase your own performance include optimally alternating between periods of intense work and rest, priming the body and mind for enhanced productivity, and, well, you’ll have to read it to find out more.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, by Seth Stephens-Davidowitz

This book goes beyond the lies we tell our friends and family and gets straight to the truth—the shameful, embarrassing things we ask Google. Seth Stephens-Davidowitz, an economist and former Google data scientist, suggests that those questions may actually include some of the most important data ever collected.

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World, by Brad Stone

A new generation of entrepreneurs is using technology to overturn convention and disrupt entire industries. This is the story of a few of the new titans of business—like Travis Kalanick of Uber and Brian Chesky of Airbnb—rewriting the rules of business, challenging the way governments regulate business, and changing the way we travel, all in a day’s work.

The Power of Broke, by Daymond John

FUBU founder and star of ABC’s Shark Tank draws on his own experiences as an entrepreneur to show us that starting off broke forces you to think more creatively, use your resources more efficiently, connect with your customers more authentically, market your ideas more imaginatively—and it can ultimately end up being your biggest advantage as an entrepreneur.

Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals, by Michael Hyatt

Want to live a life that matters and reach your full potential? Michael Hyatt wants this to be the year you close the gap between your reality and your dreams. In this book he’ll share powerful, proven, research-driven methods to set and achieve goals, including three simple ways to triple the likelihood of reaching them and tips on what to do when you’re stuck.

Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too, by Gary Vaynerchuk

This book provides inspiration from the stories and experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams, and built thriving businesses and extraordinary personal brands. He dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know how to use each to promote their own brands or businesses.

Superconnector: Stop Networking and Start Building Business Relationships That Matter, by Scott Gerber and Ryan Paugh

This book reveals a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Through instructive anecdotes from a who’s who roster of high achievers, the authors reveal how to systematically manage a professional community and maximize its value.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. This book provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.



Alex Blumberg, former host of Planet Money and his co-host Lisa Chow, share stories of the challenges of running a business and cover topics that express what it’s really like to get a business off the ground.

Office Hours

Daniel Pink has the experience and the expertise to preach about self-growth, passion, and drive, and his podcast includes guests like Biz Stone, Malcolm Gladwell, Tom Peters and Harvey Mackay.


This podcast is devoted to startup stories, with over 1,000 interviews with founders about their successes, failures, and learnings they’ve acquired along the way.

Brown Ambition

Entrepreneurship is still largely white and male, and Brown Ambition helps provide knowledge and inspiration to business owners and aspiring entrepreneurs who don’t fit the traditional mold.

Introvert Entrepreneur

This podcast is devoted to introverts who find themselves frequently encountering business advice that doesn’t quite match their skills or personality.

Smart Passive Income

This podcast is full of strategies and plans that anyone can implement in their lives to help make them money through a passive income.

Eventual Millionaire

Jamie Masters interviews successful people and millionaires in order to learn their stories, implement their strategies and finally achieve her goal. (Which you can do, too.)


Chris Ducker shares his own knowledge and expertise on shifting away from traditional business practices and attitudes and building his own brand.

No matter where you are with your business—dreaming about it, launching it, or actively running it—these books and podcasts should help you reach your next goal.

By Vanessa Bruno

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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