Can a logo increase your business?

November 21, 2017
5 minutes read

By Dawson Whitfield – CEO & Co-Founder of

Wave is excited to announce that we’re partnering with Logojoy, an online logo maker that automates design for small businesses. As a Wave customer, you’ll see an exclusive $10 credit at checkout when you purchase a logo and get files optimized for your Wave invoices.

As a solopreneur or small startup, you may think you don’t need a logo or that it’s not worth the investment.

But there’s a lot to be said for putting a visual on what you’re doing, whether it’s testing your concept, servicing a steady stream of clients, or diversifying your offerings.

And while doing amazing work is the number one thing that’ll help you get new clients and referrals, you can think of a logo as a cheerleader for your business, adding value and boosting your visibility in the eyes of prospects and customers.

Here’s how a logo can increase your business:

1. It provides identity and personality.

Everyone knows how important first impressions are. But think about how much more important they are when you’re not meeting someone face-to-face, or if they’re finding your business through a Google search.

logo designs

Without a friendly smile or confident handshake to sway people, a logo communicates your brand values and personality through fonts, icons, colors, and messaging. It also helps you appeal to your target audience. If you’re after a more serious crowd, trustworthy blues and greys are a good choice. If you’re in a more creative industry, you can use brighter colors or a playful icon.

As the expression goes, “people buy on emotion and justify with logic.” A logo can set you apart from the competition and drive more attention to your website, social media channels, or business cards.

2. It makes you look professional.

Aside from personality, one of the immediate benefits of a logo is that it boosts your professional image. Yes, you can create marketing materials without a logo. But think of the real estate in the top left corner of your website or the blank space on your business card that’s calling out for branding (not to mention the T-shirt you could be wearing when you’re out at a coffee shop).

By putting a good-looking logo on all your customer-facing assets, you’re building positive public perception, credibility, and trust — in fact, when a business sends an invoice with a logo, repeat purchases increase by 15%.

And because it’s easier to keep an existing customer than acquire a new one, the more memorable an impression you can leave, the stronger and more sustainable your business will be.

3. It sets you up for all your future branding efforts.

Good news! After you’ve finalized a logo design, another big branding decision is taken care of: the exact colors and fonts your business will use, which you can apply to your website and other marketing materials. (Tip: You’ll want to stick to 3-5 colors to keep things simple and memorable).

logo mockups

Not only will the codified set of brand guidelines you get with your logo make design decisions easy, but the visual consistency will boost your “brand juice” as you grow. Guidelines are also something you can share with others who end up doing work for your business.

If you’re still on the fence about getting a logo, ponder this: How many times have you forgotten the name of something, but can describe how it looks? A logo is a proven way to capture attention, build credibility, and set the foundation for brand-building. The best part? It will only increase in impact as your business and reputation grow.

Ready to start growing your business? Claim your $10 Logojoy credit!

dawson whitfield headshot

Dawson Whitfield is the founder and CEO of Logojoy, an online tool that uses artificial intelligence to design beautiful, custom logos. Dawson founded Logojoy after experiencing frustration creating logos for clients, thinking there must be a better way. He now runs the daily operations of the rapidly growing startup.

By Wave Staff

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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