Wave Spotlight: Laura Kavanagh and Ramya Rajan
Our Wave Spotlight series introduces some of the incredible, world-class talent helping to make Wave great for our customers all over the world. Want to join our team? See what positions we have open, or send in your resume along with a few thoughts on what you can add to the team.
This is Laura and Ramya. These two customer-centric marketers are a part of Wave’s Product Marketing and Lifecycle team. This team is responsible for bringing new products to market with a focus on tailoring the full customer journey from activation to retention, and all the way towards advocacy.
They're looking to bring on a new Product Marketing Manager to their team to help ensure we're bringing our customers the best experience possible.
Hear from Laura and Ramya to get the inside scoop on Product Marketing at Wave.
What is a typical day like at Wave for you?
Laura: No day is the same, which is the fun part! Depending on the time of year, we might be strategizing the roadmap with our lines of business, or preparing for a launch and rallying cross-functional team members for GTM deliverables.
Ramya: I couldn’t agree more! It's never a dull day, and we get to work with incredibly talented people across so many teams at Wave, to craft and implement the marketing strategy for our products.
What kind of worker are you looking for on your team?
Laura: We’re looking for someone who’s customer-centric and is always thinking about how we can make the lives of small business owners’ easier. As this role is so cross-functional, we’re also looking for someone who can easily navigate across teams and different roles.
Ramya: Someone who is able to work with ambiguity, and be iterative and data-driven in their approach. If you love digging into customer and market insights to impact how we message and communicate with our customers, then you’ll fit in well here.
If you could switch positions with somebody else at Wave for a day, who would it be and why?
Ramya: It’s hard to say as there’s so many interesting teams and projects! I think I’d choose the Customer Experience team for a day, to chat with customers and help solve their problems. I’m sure I’ll find it really insightful and rewarding.
Laura: I agree with Ramya here as there’s a ton of opportunities! I would also want to switch with our CX team, or potentially our product design team to learn about how we create meaningful experiences for our customers in Wave.
What is your favourite travel spot and why?
Laura: I'm from Newfoundland so I’m obviously biased, but it’s such a beautiful island with the kindest people. You must visit! For a dream destination, I would say visiting the fjords in Norway! 🇳🇴
Ramya: I’d say Spain 🇪🇸, such a fun mix of culture, colour, activities for everyone, and food, just like India, where I’m from. I’d love to visit Japan 🇯🇵 someday, thanks to dazzling stories from other tourists, and my favourite author, Haruki Murakami.
Do you have any secret talents?
Laura: If I told you, it wouldn’t be a secret anymore! I can spill the beans on Ramya and tell you that she’s published a children's story when she was in school. How cool is that?!
Ramya: Laura is a secret comedian! She’s very pun-ny. It’s a blast sitting next to her!
Laura: I paid her to say that!
What is your proudest moment working at Wave?
Laura: We’ve talked about this, and both of us feel incredibly lucky to be able to help support small business owners and redefine how we communicate with them throughout their journey. Our customers are incredible!
Ramya: Big +1 to that!
Interested in working with Laura and Ramya? Come join them and the rest of the team at Wave. We’re on a mission that’s changing the world, one entrepreneur at a time.