News and Media

Joanne Bradford joins the Wave Board

Toronto | October 2, 2018

Today Wave (waveapps.com) announced the appointment of Joanne Bradford to the Wave board as the company continues its aggressive growth into financial services for entrepreneurs.

The announcement follows last week’s milestones announced by Wave:

  • More than 3.5 million businesses registered with Wave
  • Adding ~70,000 new small businesses per month
  • More than $3 billion moved for small business customers via Wave's payments and payroll services
  • 185 employees and growing

Bradford is an experienced senior executive in financial services, currently serving as CMO at SoFi, the leading personal finance lender, where she oversees marketing, business development and partnerships. Bradford joined SoFi from Pinterest, where she led global partnerships, platform adoption and monetization efforts, following groundbreaking executive leadership roles at Yahoo!, Microsoft, The San Francisco Chronicle and BusinessWeek.

“Few people have accomplished what Joanne has done, building a career that spans tech giants and startups, and leading super-fast sustainable growth in disruptive financial services. Her fintech insights and experience will guide Wave’s ongoing growth as we change the way entrepreneurs around the world interact with their money,” says Wave CEO and co-founder Kirk Simpson.

“Wave has already achieved extraordinary growth, first as a software startup and then as a true fintech disruptor,” says Bradford. “I believe the opportunity in front of Wave — to bring insights, financial services, and cash flow solutions to millions of small business owners — is even greater, and I’m looking forward to being part of Wave’s next steps.” Bradford’s appointment was secured through theBoardlist, a talent marketplace that connects highly qualified women leaders with opportunities on the boards of public and private companies. “When we decided to add talent to our board, it made sense to couple this with our commitment to improve diversity and representation at Wave and in tech,” says Simpson. “I’m a big supporter of what theBoardlist is doing for the industry.”

The Wave Board

Bradford joins an already impressive board including financial and Silicon Valley heavyweights. Last year, Wave appointed Neal Wolin to the board. From 2009 to 2013, Wolin was the Deputy Secretary of the United States Treasury. He has served in the White House and the Treasury in two presidential administrations in a range of capacities, and played a key role in formulating and executing the U.S. government’s response to the financial crisis of 2008-2009. Wolin is currently CEO of The Brunswick Group, a global critical issues advisory firm and an advisory partner at Social Capital and Data Collective Venture Capital, both Silicon Valley venture capital firms.

The Wave board also includes Devdutt Yellurkar (CRV), Damien Steel (OMERS Ventures), Peter Misek (BDC), and Wave co-founders Kirk Simpson and James Lochrie.


About Wave: Wave is an award-winning financial management software company that is changing how entrepreneurs make money, move money and track money. Wave provides solutions that empower small business owners to simplify their finances while giving them more confidence to run their businesses. The company has more than four million registered customers around the world and tracks more than $330 billion through its accounting, invoicing, payroll, recurring billing, and payments products.

For further company information or media enquiries please contact our communications team at media@waveapps.com