Wave’s VP of Business Development’s top 6 books this year

November 26, 2020
5 minutes read

With 2020 keeping so many of us inside, books have seen a notable rise in popularity. If you’re looking for suggestions, here are six that David Axler, Wave’s VP of Strategy and Business Development, found valuable this year.

1) The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers - Ben Horowitz

There’s often a disconnect between how people think about launching a startup and reality. Here, Ben Horowitz, co-founder of the legendary Silicon Valley firm Andreessen Horowitz, provides honest, practical insights on the daily challenges leaders face. Paired with lyrics from his favorite rap songs, it’s a unique, practical guide that offers advice you won’t find anywhere else.

Why read it?

Life and business can get messy. It’s about trade-offs that seem impossible and challenges with no obvious answer. It’s a great read on navigating the different types of opportunities and obstacles of growing a business.

2) Obviously Awesome - April Dunford

So, you’ve worked hard and built a top-notch product. Now, how do you position it so your customers are as excited about it as you are? In Obviously Awesome, seasoned tech exec April Dunford goes deep on unique positioning strategies that can set a product apart in crowded markets. And she does it in a way that’s way more engaging than your typical marketing textbook.

Why read it?

There’s such power in making what is complex simple, or what is novel feel familiar. If your customers don’t understand and value your offering, you’re sunk.

3) The ONE Thing - Gary Keller

Our lives can be chaotic. There’s so much going on that it can be almost impossible to get things done, let alone done well. Thankfully, Gery Keller cuts through the clutter in The ONE Thing. If you’re looking to spend less time on tasks, get more done, and find more time for what matters, be sure to pick this one up.

Why read it?

The first time I was given a sales quota, David Priemer, an incredible sales executive and thought leader, gave me this. A simple reminder that the most important thing is to focus on the most important thing.

4) Trillion Dollar Coach - Alan Eagle, Eric Schmidt, and Jonathan Rosenberg

There’s a big thing Google, Apple, and Intuit all have in common: The expertise of Bill Campbell. Perhaps one of the most renowned mentors in business, he was critical to the success of many major companies and executives. After his passing, Googlers Alan Eagle, Eric Schmidt, and Jonathan Rosenberg have collected some of his most valuable lessons to share with the world.

Why read it?

So many great lessons on how to think about leadership. Most notably that your formal role may make you a manager, but it's your people who make you a leader.

5) The SPEED of Trust - Stephen M.R. Covey

Trust. How long it takes to build can be make-or-break when it comes to success in business. And the things we use in place of it can often get in the way. Here, Stephen M.R. Covey details how to build trust quickly, so you can leave behind outdated processes that hinder growth.

Why read it?

I was given this book when I started as a management consultant to help understand and solve critical business problems. Great lessons on how to foster trust, which is key to unlocking the greatness of teams or partnerships.

6) The Alchemist - Paulo Cohelo

While not specifically about business, The Alchemist undoubtedly contains significant value. Centered around an adventurous Andalusian boy, it’s focused on listening to our hearts and not being afraid to chase the things you truly want.

Why read it?

I always come back to this book as a reminder that life is not about the destination, but the journey.

By David Axler - VP, Strategy & Business Development

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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