Marketing and Growth
Referral marketing for small businesses
Referral marketing is a great passive way to spread the word about your biz to a targeted group of potential customers.
Social media advertising: How small businesses can build a social media ad strategy
86% of marketers use both paid and organic social media strategies to market their business, so it's worth looking into.
What is a competitive analysis and how to conduct one (plus free templates)
Every successful business is built on a thorough understanding of the market. That’s where competitive analysis comes into play.
How to network: How putting yourself out there helps your small business
Entrepreneurs can maintain a steady stream of new connections, leads, and opportunities when they learn how to network.
How to build a sales funnel for your small business
From awareness to action: Here are the steps to level up your business with your own sales funnel.
Free email marketing: Low-cost tactics to get you started
We pulled together three of the best free email marketing services and templates, so you can get your email program started with no upfront cost.
3 marketing ideas for small businesses with even smaller budgets
We’re laying out three of the best, creative marketing ideas with details on how you can add them to your marketing strategy for little to no monetary investment.
5 ways to improve your business during slow seasons
A slow sales season doesn’t mean you should simply wait for things to pick up. Here’s how to use downtime to grow your business in other ways.
Bold voices, big results: How small businesses can use this new social strategy
Big brands—from Oreo to Wendy’s—are using a bold and snarky voice to make an impact on social media. But how can smaller brands employ this new social strategy?
